Marketing automation software mentions to a software platform future for the marketers and marketing departments to automate various dull marketing tasks. The marketing automation software lets businesses to justify, mechanize, and measure marketing tasks such as e-mails, social, media, and workflows in order to increase operational competence and revenue growth.
The global marketing automation software market is expected to witness a CAGR of +8%, during the forecast period, to reach $6,929.7 million by 2025. This global marketing automation software (MAS) market study discusses the drivers and restraints to growth, market trends, and technology trends. Global and regional forecasts are included. The base year is 2019 and the forecast period runs through 2025. The study covers pricing trends along with a detailed distribution channel analysis. The market is split into 2 broad segments: small to mid-size businesses (SMBs) and enterprises.
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Top key players:
HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo.
The global marketing automation software market is gaining interest due to increasing need for personalized automated e-mails, along with growing demand for digitized customer experience, and customer scoring system. A significant growth rate is anticipated due to the growing need for higher and automated customer retention, globally. In addition, increasing need for personalized marketing through e-mails and customer scoring features is also driving the global marketing automation software market.
North America has had a key role to play in the advancement of the global marketing automation software market over the past few years. The presence of a large number of buyers of marketing automation software as well as optimistic investment potential have allowed this region to consistently hold the lead in the market.
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Highlight of the report:
- Industry Overview, Definition, Industry Chain, Industry Dynamics and Regulations and Global Market Overview
- Major Regional Production Overview and Trade Flow and Industry Upstream and Downstream Analysis.
- Item Segment Overview and Market Status
- Application/End-User Segment Overview and Market Status
- District Segment Overview and Market Status
- Product and Application Segment Production and Demand by Region
- Market Forecast by Product, Application, and Region
- Organization data, Products and Services and Business Operation (Sales, Cost, Margin and so forth.)
- Market Competition and Environment for New Entrants
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