NexTech AR Solutions announced the initiation of its ground-breaking augmented reality proposal for the legal cannabis market, AR Dispensary.
NexTech’s AR Dispensary applies immersive AR technology and 3D 360-degree media and offers e-commerce know-how like no other in the legalized cannabis market. The white-label web-based AR key, seamlessly included into a dispensary’s website through encoding, enables customers to review products like flowers, gear, pre-rolls, and others. The platform also supports online ordering/pickup, and delivery (where possible), creating a completely digitized dispensary service.
Evan Gappelberg, CEO of NexTech , said that, “As an end-to-end e-commerce and education solution for the legal cannabis industry, AR Dispensary provides dispensary owners with a comprehensive solution that is scalable, customizable and, most importantly, easy to integrate within an existing web interface,” He also added, “Whether a dispensary’s goal is to educate customers on potential health benefits of cannabis or simply to increase sales, AR Dispensary provides the interactive online experience consumers crave that drives brand loyalty and awareness.”
Conventionally the awareness for cannabis patrons occurs at the dispensary, after conversing with the “Budtender.” This is time-consuming and puzzling for the client, particularly if they are novice users. As an alternative, with AR Dispensary, legalized cannabis sellers can empower customers to inform themselves before going to the dispensary, thus ensuring they have enough knowledge to make an informed decision.
Gappelberg said, “When people are planning to make a purchase both in-store and online, many are using the internet to research products to ensure they’re making the right purchasing decision. We do it with clothes, electronics, and other consumer goods – why should cannabis be any different?” He also added, “AR Dispensary provides that traditional research and purchase experience for dispensaries that we’ve seen be so successful across a host of other industries. This is truly a next-generation experience that will drive engagement and learning within the cannabis industry.”
According to Arcview Market Research and BDS Analytics, spending on legalized cannabis worldwide is likely to reach USD 57 billion by 2027. Interactive AR experiences are the next step towards aiding customers to purchase. The advent of AR Dispensary furthers NexTech’s entry into the bustling market, after its contract with CannvasMedtech Inc., a principal digital cannabis awareness and business technology company, in January 2019.