Zagat has been every New Yorker’s guide book giving them instant access to numerous restaurant listings. The print edition of the pocket-sized book was discontinued for the past three years, but has now returned to sit on coffee tables across New York City.
The 352-pages print edition is also celebrating Zagat’s 40th anniversary and costs $17.95. The guide includes a foreword by the restaurant mogul Danny Meyer, reviews of 1400+ restaurants across 105 neighborhoods, and a decade-by-decade retrospective of dining scene of the NYC. According to the NYC restaurant survey, the top 5 restaurants in NYC are Le Bernardin, Gramercy Tavern, Peter Lugar, Union Square Cafe, and Daniel.
Zagat was founded in 1979 by attorneys Tim and Nina Zagat who later sold it to Google in 2011 for $15-million. Considering the easy access to restaurant information of smartphones, Google discontinued the print edition in 2016. In 2018, Zagat was further sold to a web platform, The Infatuation.
CEO and co-founder of The Infatuation, Chris Stang says, “From the moment we took control of the brand, we were interested in bringing Zagat back to print in some shape or form. And it didn’t take long to understand how much the community wanted the guide back as well. We started hearing from Zagat’s most loyal fans from day one and still field questions about whether the book is coming back nearly every day. It feels good to have an answer for people. They’re a very passionate group,”
The 2020 Zagat guide hasn’t changed the much-loved format much. The restaurants will still be ranked on a score of 30, and the restaurants will be indexed by location, cuisine, or special occasion. The only thing missing will be the ‘Notable Closings’ category which was helpful in knowing when a restaurant shut down. Restaurant consultants think the print guide is likely to be a success.