Launch of OpiEnd Youth Challenge Program by Centene

An announcement was made today by Centene Corporation about its OpiEnd Youth Challenge which is a curriculum aimed for teenagers of age nine to fourteen to spread awareness about the misuse of opioid and the preventative measures. Different significant attributes of the misuse and addiction were discussed by the students and the teachers as part of the challenge, and students then demonstrate their understanding by creating and submitting messages of the campaign which depict ways for preventing the misuse. The submissions for the contest will be closed on 20th September 2019 and the winners will be declared by the end of October.

The Chief Medical Officer (CMO) and the Executive Vice President of Centene, Ken Yamaguchi passed the following statement: “The widespread misuse of prescription and non-prescription opioids affects communities across urban, suburban, and rural areas. As part of OpiEnd’s innovative multidimensional approach, we aim to increase awareness and education of youth and adolescents and empower them to be a part of the solution to combat the opioid crisis facing the nation.”

Americans are considered to be the greatest consumers of opioids as they intake eighty percent of the opioids of the world. On an average month, over a four million population take painkillers with a prescription for non-medical use, and forty-four percent of Americans are aware of someone who has an addiction to a prescribed pain reliever. Social impact, commercial need and the proposed value of OpiEnd can’t be called minimalist.

Chief Medical Officer and Senior Vice President of Corporate Health initiatives for Centene, Mary Mason stated: “As a leading multi-national healthcare company, Centene believes in treating the whole person, not just the physical body. We are excited about the potential from this program, engaging both providers, educators, and students in a meaningful way, supporting our prevention efforts across the country.”