Via its subsidiary an announcement was made by Foot Locker, Inc. that is has invested $12.5 million in the launch of Kids, Inc., doing business as Rockets of Awesome which is a Children’s clothing company based in New York. Shopping way of parents has been simplified by Rockets of Awesome; delivering exclusive pieces to customers, trendy & high-quality material. The price if the comfortable and cool pieces lie between $16 & $38, polished perfectly enough to play in the ground or on a birthday party. A plethora of variety makes it easier for them to be matched with different dresses by kids themselves.
The CEO of Foot Locker, Inc., Richard Johnson stated: “Rockets of Awesome is advancing the way parents shop for their kids and Foot Locker is committed to evolving with the ever-changing retail landscape and adjusting to the speed of our customers. We are excited that our partnership with Rockets of Awesome will enable Kids Foot Locker to deliver new, innovative products and experiences. We look forward to collaborating with them on brand development, product collections, and go-to-market plans to help realize additional growth for both companies.”
Along with the partnership with Foot Locker comes various benefits for the Rockets of Awesome like additional resources to develop retail which integrates the different methods of shopping available to consumers for enhancing the customer’s experience. This investment also allows them to continue expanding at a faster rate, utilizing the expertise & resources of Foot Locker to enter into opportunities which are beyond the possibility of traditional project investments.
CEO of Rockets of Awesome, Rachael Blumenthal stated: “Our partnership with Foot Locker is a powerful validation of Rockets of Awesome’s ongoing progress in our mission to simplify parents’ lives and enable them to celebrate real life with their kids. With Foot Locker’s support, we look forward to bringing our unique, high-quality merchandise and convenient shopping experience to even more families everywhere.”