When Microsoft proclaimed it was developing a computer game console, the trade was skeptical. Within the ’90s, Microsoft was known for its code, not its hardware business. Almost twenty years later, Microsoft’s Xbox has become a well-liked console, holding its own against Sony and Nintendo. But there’s one market wherever Xbox hasn’t been a success with shoppers — Japan. When Microsoft released the Xbox in 2001 within the United States., Japan was the play juggernaut of the planet. It was home to the 3 massive console manufacturers, Nintendo, Sega and Sony, and had the simplest developers. Microsoft faced 3 massive challenges in launching the Xbox in Japan. It had to win over Japanese developers to create games for Xbox, overcome consumers’ skepticism regarding the primary edition’s large style, and form up for lost sales from launching once the vacation amount. Today, Microsoft still struggles to sell consoles in Japan. Of 46.9 million Xbox Ones sold worldwide through the second quarter of 2019, just 0.3% of them are in Japan, in keeping with the International knowledge Corporation. While Japan may be a massive marketplace for video games, Dean Takahashi, the lead author for GamesBeat at VentureBeat, aforementioned Microsoft doesn’t believe Japanese shoppers. “Japan remains a retardant, however, they don’t really need it to create billions of bucks,” Takahashi aforementioned. In a statement to CNBC, Microsoft aforementioned Japan is a very important part of its world play community.